SWOT

SWOT (Strengths, Weaknesses, Opportunities, Threats) is a framework for analyzing a product's market position.

Components

Strengths: Internal positive factors
Weaknesses: Internal negative factors
Opportunities: External positive factors
Threats: External negative factors

A SWOT matrix separates internal support skills and onboarding limits from external demand and competition. Each factor is paired with a possible next action for launching a viable support service. — Conceptual SWOT with hypothetical factors. Tie each factor to an objective, distinguish internal capability from external conditions, and turn the list into questions or actions. Original diagram based on CIPD, SWOT analysis.

Usage

Used for strategic planning and competitive analysis. Helps evaluate internal capabilities and external market factors.

Examples and Applications

Strategic Planning: Analyze strengths, weaknesses, opportunities, threats
Career Planning: Personal SWOT analysis
See also: Strategic Thinking, Career Goals Framework