PESTLE

PESTLE Analysis is a framework for analyzing macro-environmental factors that might impact an organization or product.

Components

Political: Government policies and stability
Economic: Economic factors and trends
Social: Cultural and demographic factors
Technological: Tech innovations and trends
Legal: Laws and regulations
Environmental: Environmental concerns and impacts

Conceptual environmental scan. Use the six lenses to collect evidence about external conditions, then explain why each condition matters to a specific decision. Original diagram based on CIPD, PESTLE analysis.

Usage

Used for strategic planning and market analysis. Helps identify external factors that could impact business success.

Examples and Applications

Market Entry: Analyze new market conditions
Strategic Planning: Identify opportunities and threats
Risk Assessment: Understand external business risks
See also: SWOT, MECE, Frameworks

All notes